Social Customer Service: What it Means for Your Brand

November 6, 2009 9:27am by Jessica Conner, AE

There is no denying that social media can be a powerful marketing and customer service tool. Reading about these interactions is one thing, but you don’t fully understand their potential until you actually experience them yourself.

"Made in America" Returns Home?

September 10, 2009 2:26pm by Terry Uhl, Exec. VP

Is it time to freshen your CEO’s standard speech with examples of what actions your company is taking on domestic manufacturing innovation vs. offshoring and arrange some prime speaking engagements?

Celebrity Spokespersons: Worth the Money?

August 31, 2009 3:54pm by Terry Uhl, Exec. VP

Celebrity spokespersons have long been a tradition in advertising and public relations campaigns, but are they worth the investment?

Mommy Blogger Blackout Reiterates Blogger Influence

August 18, 2009 11:02am by Alicia Gauer, Sr. AE

A community of 200,000 strong and growing, mommy bloggers have quickly become a key component to marketing and PR plans. So when they held a 7-day PR blackout, it was noticed by more than just a few.

Measure the Impact, Not the Thud

August 17, 2009 11:31am by Howard Landau, President

When I was starting out in the PR business, the way you showed your worth was to drop the clip report on his desk from about six inches up. The louder the thud, the better the results. Today, this old-school grading system comes up short.